Real estate marketing + technology
I help Realtors and real estate teams turn websites, listing marketing, databases and everyday technology into a professional experience that is truly their own.
Meet Christina Witzel
I have worked alongside Realtors since 1998, developing websites, improving listing presentation and building tools that make busy teams easier to manage. My longtime work with Judy Huebner and the House To Home Team means I understand the details behind every listing—not just what appears on the screen.
I bridge the gap between marketing and technology. That can mean a custom seller portal, a targeted email campaign, a luxury listing brochure, a better-organized database or a website that keeps outside listing tools inside your own branded experience. I also work directly with companies that supply MLS data feeds, coordinating RETS and IDX integrations so current property information can be presented seamlessly within a Realtor’s own website. When a direct RETS or IDX feed is not available to the Realtor, I can incorporate an approved outside listing system using iframe technology and build the surrounding experience so it looks and feels like an organic part of the Realtor’s website.
Christina Witzel · WS Designs Marketing
What I do
One experienced partner for the public-facing marketing your clients see and the behind-the-scenes systems that keep your business moving.
Custom design and programming, plus coordination with MLS data-feed providers for RETS and IDX integrations. When a direct feed is unavailable, I can integrate an approved outside listing system with iframe technology so it feels native to your website and brand.
Flyers, luxury brochures, presentations, photo organization, enhancement, staging, virtual staging and polished listing videos created from photography.
Targeted lists, custom email campaigns, social media, digital advertising, Google Business Profiles, analytics and expanded online listing exposure.
Private seller-facing websites with listing progress, marketing materials, showing activity and milestones—also a memorable listing-presentation tool.
CRM organization, lead tracking, online transaction lists and pre-listing platforms that follow a property from preparation through closing.
Flexmls, Dotloop, Zillow Pro, Zillow Premier Agent, Follow Up Boss, PDF forms and practical workflow solutions tailored to your team.
Custom real estate tools
I develop practical, custom tools when standard software does not match a team’s workflow. These systems organize the details that matter, reduce repeated work and make information easier to find and act on.
Tool 01
A custom system for recording, calculating and reviewing the incentives connected to real estate transactions. It gives the team one organized place to enter transaction details, track incentive categories, calculate commissions and prepare pay-period records.
Tool 02
A custom team platform that follows every property from the earliest listing activity through launch, accepted offer and closing. It keeps listing details, seller information, dates, marketing preparation and team responsibilities organized in one searchable system.
Selected real estate work
Different markets and different brands, with one consistent goal: make the Realtor look professional, capable and easy to work with.
Ongoing website management and integration, listing marketing, seller resource pages, email campaigns, social content, video marketing, brochures, MLS enhancements and online visibility for Judy Huebner’s Keller Williams Northshore team.
Visit HouseToHomeTeam.com
A team-focused real estate web presence designed to make local expertise, property search and client resources easy to find while reinforcing an established, recognizable brand.
Visit LossRealtyGroup.com
A dedicated real estate website supporting an independent market presence in the Orlando area, giving prospective buyers and sellers a clear place to connect with the Realtor’s own brand.
Visit TCOrlandoHomes.comCustom seller experience
I created a personalized seller website for Judy Huebner’s clients that brings the important pieces of their listing together in one convenient place. It keeps sellers informed while giving the Realtor a stronger, more transparent service to present during listing appointments.
Client marketing
Detailed, Realtor-branded resources that help clients understand what comes next while giving each agent a polished, consistent presentation.
20-page guide
A complete branded resource created to explain the selling process, prepare homeowners and reinforce the Realtor’s value before and during the listing.
View the guide
20-page guide
A professional step-by-step resource that helps buyers feel informed, supported and confident throughout the home-buying journey.
View the guideMore portfolio work
Selected real estate materials created for property marketing, listing presentations, prospecting, client engagement, recruiting and follow-up.
Platforms & capabilities
I can work within the systems you already use, connect the pieces that feel disconnected and develop something custom when an off-the-shelf tool falls short.
Tell me what is taking too much time, what is not working or what you wish your current systems could do.